Denis Dyack calls out the Big Game Industry, saying we need to change the conventions of marketing and how we promote games, even before they are done. We respond to his crazy-go-nuts rant with our own. One of our more academic and media-based discussions, so wear your thinking beanie. We also take a quick look at the newly-released Armory for World of Warcraft, and what happens once you remove some privacy in such a big game.